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Evidence Guide: ICAWEB420A - Write content for web pages

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

ICAWEB420A - Write content for web pages

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare to develop content for site

  1. Identify customer information needs with reference to audience, site functionality and client requirements
  2. Confirm site purpose and functionality with reference to client specification
  3. Select content channels and format as part of client requirements
  4. Obtain templates and style guides
  5. Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality
  6. Negotiate alterations to site design, as required by the content and client requirements
Identify customer information needs with reference to audience, site functionality and client requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm site purpose and functionality with reference to client specification

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select content channels and format as part of client requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain templates and style guides

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Negotiate alterations to site design, as required by the content and client requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Write site content

  1. Create content according to content and client requirements
  2. Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical
  3. Edit content with reference to audience needs, site functionality, content and client requirements
Create content according to content and client requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Edit content with reference to audience needs, site functionality, content and client requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Upload content

  1. Log into server site using either administrative or anonymous file transfer protocol in preparation for upload
  2. Launch transfer file transfer protocol (FTP) client and navigate to destination directory, either graphically or by using a command line interface
  3. Store and order files according to logical design and user needs, using accepted file extension scheme
  4. Demonstrate operation in closed contention mode
Log into server site using either administrative or anonymous file transfer protocol in preparation for upload

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Launch transfer file transfer protocol (FTP) client and navigate to destination directory, either graphically or by using a command line interface

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Store and order files according to logical design and user needs, using accepted file extension scheme

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Demonstrate operation in closed contention mode

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

write in a manner that recognises cultural differences, diversity and people with special needs

demonstrate some knowledge of website content creation

develop and upload quality content for a website.

Context of and specific resources for assessment

Assessment must ensure access to:

copy edit resources

culturally reviewed content

style guides and templates

website specifications

word-processing and web development software

organisational documentation and industry requirements

appropriate learning and assessment support when required

modified equipment for people with special needs.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct observation of candidate loading and removing content on a site

verbal or written questioning to assess candidate’s knowledge of site functionality and web design

review of web content developed by candidate.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.

Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.

Indigenous people and other people from a non-English speaking background may need additional support.

In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.

Required Skills and Knowledge

Required skills

communication skills to liaise and negotiate with clients and colleagues

literacy skills to:

apply principles of plain English writing for a variety of cultures and people with special needs

identify content

write for the internet

planning and organisational skills to:

analyse organisational and audience needs

determine appropriate content channels and formats

identify and understand diverse target audience needs

technical skills to:

create content

manage and design the visual composition of the site

upload content.

Required knowledge

content features, including clarity, ease of viewing and readability

copyright and intellectual property legislation relating to web page content

document design, web design and usability

functions and features of:

micro-content elements, such as headings, highlighted words and link text

style guides, such as cascading style sheets (CSS)

information architecture

instructional design principles

obligations of merchants and service providers

organisational requirements relating to web page content

privacy requirements relating to web page content.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Client requirements may refer to:

business

network

organisational policies

people in the organisation

style

system.

Client may include:

employee

external organisation

individual

internal department.

File transfer protocol client may include:

commercial software applications

in-house or customised software

organisation-specific software

packaged software.